Posts with Videos

NLP Values

Posted on 9 January 2012 | No Comments

This video shows how valuable NLP Values truly are (Excuse the pun) and gives an overview of the process involved. Enjoy and please leave a comment with your thoughts.

The Basics of Time Line Therapy (R)

Posted on 8 September 2011 | No Comments

Have you been looking for more information about Time Line Therapy (R) and how you can use the Time Line Therapy^TM Techniques? Recently I recorded a 10 minute video to introduce the basics of Time Line Therapy (R). Let me know what you think, leave a comment and Like the video on YouTube if you enjoy it

Watch on YouTube: http://www.youtube.com/watch?v=qkyIb7SklgQ

The Law of Requisite Variety

Posted on 19 March 2011 | No Comments

A video about the Law of Requisite Variety – how the person with the most flexibility of behaviour has the best chance of getting the best results. Watch it to find out more.

Watch on YouTube: http://www.youtube.com/watch?v=NCGdwpE43r4

What Are Your High Quality Problems?

Posted on 23 February 2011 | No Comments

This is a quick YouTube video about High Quality problems:

Watch on YouTube: http://www.youtube.com/watch?v=_uCJBNjsB5Q

Is NLP Manipulative?

Posted on 15 February 2011 | No Comments

This question about whether NLP is Manipulative, or not, seems to come up time and time again. Here’s my take on it:

What do you think? Leave a comment or drop me a message via email or on Facebook.

The Power of Facebook with Karen

Posted on 30 January 2011 | No Comments

In January 2011 I met with Karen in Brisbane. This is a quick video we recorded together with a few invaluable tips from Karen on how to make the most from your Facebook presence. Especially valuable if you are using Facebook with your business.

P.S. This is the 8th video I’ve posted to YouTube since the beginning of 2011 – well on track to 52 already!

The Power of Persistence

Posted on 24 January 2011 | 1 Comment

And here is Video #4 for 2011 about the power of persistence. Enjoy!

Silver Lining

Posted on 21 January 2011 | No Comments

And here is Video #3 for 2011 about finding the Silver Lining in situations you find yourself in. Enjoy!

Look at Your Man, Now Back to Me

Posted on 3 January 2011 | 1 Comment

Old Spice have produced some ingenious adverts recently that have truly gone viral. At the time of writing each of these videos is well beyond 15 million views! So what is it that these adverts do so well that makes them so popular? What NLP elements do you suppose they’ve used in making these commercials so likable? Or, probably more accurately, what elements have they used in these adverts that could be explained by Neuro-Linguistic Programming theories?

Before we go any further here are two example Old Spice Adverts for those of you that are yet to enjoy them:

There is so much going on in these videos though the main things that jump out at me are:

• State Elicitation: In my opinion this is where the video truly excels. Watching the videos elicits state after state after state. The target audience is obviously women with a male partner. To start with there are the states that a shirtless man in a bathroom elicits. Followed by the state of being on a boat with the man your man could smell like, oysters, tickets, diamonds and finally the horse. Slotted into the mix is, of course, their Old Spice product too.
• Involving All the Senses: The video makes great use of each of several of the modalities to really bring the experience to life. It starts with Visual (“Look at your man, now back to me”), Olfactory (‘He could smell like he is me’) and of course Auditory (His voice and the sound effects such as the noise of diamonds running off his hand).
• Ambiguous Language: The language used is very ambiguous. The language is a great example of the Milton Model. For example, “It’s an oyster with two tickets to that thing you love” – what thing that you love? It doesn’t specify – the viewer creates their own meaning! Another good example is the presenting of states (shirtless man in bathroom -> being on a boat -> oyster -> tickets -> diamonds) that are all pacing things that many women would feel positively about and then they slot in Old Spice – this is a great example of the Pacing and Leading language pattern.
• Anchoring: The video elicits a really nice, positive state. And right at the end of the video, when that state is peaking, they supply the little Old Spice whistle jingle perfectly anchoring us. To test it just try listening to the first video from 0:28 – do the good feelings come rushing back for you like they do for me?

These are just four components of this amazing video that NLP can shed some light on. Can you spot some more? Love to hear your thoughts in the comments!

And in conclusion, I’m on a horse!

The Three Keys to Success

Posted on 1 January 2011 | No Comments