Wording for a Coach Money Back Guarantee
Recently while teaching a NLP Practitioner Training in Perth, Western Australia several people were interested in my specific wording for a Money Back Guarantee. In my experience the key to a good money back guarantee is that it must be quickly and easily explainable to the (potential) client. This is the wording that I use with the client over the phone when we first speak about booking a session:
I offer a money back guarantee. What that means is that after we have finished our sessions together that if you are not entirely happy you can contact me within 30 days and I will either work with you for free until you have your outcome, or refund your money if we both agree that your outcome is not achievable together.
At the start of our first session I also request that the Client signs a Client Agreement. This makes clear what I am able to help them with, the results they can expect and their responsibilities as a Client towards making this process work. It is more detailed than what I say on the phone and, importantly, it specifies that the Money Back Guarantee relies on them doing their agreed tasks outside of our sessions together.
This combined approach is good for the Client because it is clear and easy to understand. And it is good for the Coach because it places the responsibility back onto the Client to contact you if they’re not entirely happy with their results. Think about it, when a client doesn’t contact you after a session you can now rest in peace, knowing that they’re happy with the result. And if they contact you then you’ve got an excellent opportunity for some high quality feedback that will allow you to become an even better coach in the future. A win-win!
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